Google’s brilliant Digital Garage returns to Kent Vision LIVE on Wednesday 10th May, with two free digital marketing workshops for online marketing professionals: an updated version of ‘Get More Customers Online’ and a brand new session ‘Know Your Business with Google Analytics’.
The Digital Garage is Google’s ground-breaking initiative to help UK companies to maximise the impact of their web marketing, by providing expert training and tailored online resources designed specifically for small and medium-sized businesses.
Following excellent feedback for previous Digital Garage sessions in 2015 and 2016, Google’s star trainer Gori Yahaya will return to Kent Vision LIVE Event Centre on 10th May 2017 to deliver practical advice that should instantly boost the effectiveness of your online marketing.
Visitors can choose from two Digital Garage workshops on 10th May, focusing on generating online sales and getting to grips with Google Analytics:
“Digital Garage #1: Get New Customers Online”
In this lively and information-packed 45-minute workshop, Gori provides a wealth of practical tips on how to improve your digital visibility: helping your site to be found through the major search engines and understanding the benefits of online advertising.
Key learning areas include:
- The importance of search marketing
- How does search work?
- Key tools such as Google Trends, Google My Business & Google Adwords
- Optimising for mobile
- Quality scores & click-through rates
“Digital Garage #2: Know your Business with Google Analytics”
In his second 45-minute workshop, Gori shows how to use web analytics to discover what your potential customers are doing (and not doing) on your website, where they’re coming from, how you can get more and how to track specific objectives for your online campaigns.
Key discussion points include:
- The kind of data that web analytics can provide
- How to understand that data and additional insights you can gain
- Why web analytics should underpin all your digital activities
- How to use digital insights to support your business goals
- Deciding what your own goals and conversions should be
Both workshops are completely free-of-charge for pre-registered visitors at this year’s Kent Vision LIVE on Wednesday 10th May 2017.