The danger of too much pick-n-mix…

Ahead of her keynote session at Kent 2020 Vision Marketing LIVE on 20th October, speaker Katie King from Zoodikers explains why smart marketers need to avoid getting distracted by short-term ‘vanity’ metrics.  Faced with such a wide choice of shiny new tactics and digital marketing tools – from monitoring solutions like Sendible to video blogging opportunities – today’s marketing professionals could be forgiven for feeling like…

Will 2015 be the year of video marketing?

Guest speaker Katie King from Zoodikers explains why video marketing will be so important in 2015, ahead of her free Social Media Workshop at Kent 2020 Vision LIVE on Wednesday 13th May.  The turn of a new year typically triggers action and change; booking summer holidays, making resolutions and setting new business goals. In the world of media and…

Kent 2020 exhibitors already doing business…

Almost 150 guests came together at the Kent Event Centre yesterday for the Kent 2020 Exhibitor Information & Networking Exchange, taking place ahead of this year’s Kent 2020 Vision LIVE on Wednesday 13th May 2015. Kent 2020 celebrates its 10th Anniversary this year and the pre-event exhibitor meeting provided a great opportunity for participants to begin…

Getting Ready for 14th May

With over two-thirds of the stands now sold for this year’s Kent 2020 Vision LIVE, nearly 200 exhibitors gathered at the Kent Event Centre last week to start preparing for the main event on Wednesday 14th May. Attendees got together for some real pearls of wisdom from event expert Simon Naudi of Answers Training – plus some…

The Business of Being Social

by Katie King, Managing Director of Zoodikers and keynote speaker at Kent 2020 Vision Marketing LIVE on 23rd October 2013. The term ‘social business’ has been coined to describe the new generation of social media marketing. To benefit fully from this fast-growing communications channel, businesses need to be engaged in two-way social conversations – remembering to…