Marketing 2025: Transformational thinking in the digital age

Marketing specialists from CIM, IoD / Disney, Hootsuite and others offer valuable tips on how to improve your marketing in the short, medium and long terms at Kent 2020 Vision Marketing LIVE on 20th October. The Chartered Institute of Marketing (CIM) believes that transformational thinking will become more and more important as the marketing profession continues to evolve, especially with…

The danger of too much pick-n-mix…

Ahead of her keynote session at Kent 2020 Vision Marketing LIVE on 20th October, speaker Katie King from Zoodikers explains why smart marketers need to avoid getting distracted by short-term ‘vanity’ metrics.  Faced with such a wide choice of shiny new tactics and digital marketing tools – from monitoring solutions like Sendible to video blogging opportunities – today’s marketing professionals could be forgiven for feeling like…

10 Years On: Kent 2020 and the Video Revolution

Long-term event partner, Neal Ashford from Lavender Blue Media, reminisces on the past ten years of Kent 2020 Vision LIVE and the increasing importance of video as a marketing tool – by both event organisers and their exhibitors.  In my opinion, three great brands were launched in 2005. In the USA, Facebook and YouTube were created but closer to home, Kent 2020…

Will 2015 be the year of video marketing?

Guest speaker Katie King from Zoodikers explains why video marketing will be so important in 2015, ahead of her free Social Media Workshop at Kent 2020 Vision LIVE on Wednesday 13th May.  The turn of a new year typically triggers action and change; booking summer holidays, making resolutions and setting new business goals. In the world of media and…

Getting Ready for 14th May

With over two-thirds of the stands now sold for this year’s Kent 2020 Vision LIVE, nearly 200 exhibitors gathered at the Kent Event Centre last week to start preparing for the main event on Wednesday 14th May. Attendees got together for some real pearls of wisdom from event expert Simon Naudi of Answers Training – plus some…